Dolcezza prides itself as being the first authentic Italian pasticceria in London, with branches in Clapham and Shoreditch. Their craft is built on Italian traditions, presented with a modern twist. Dolcezza offers high-quality cakes, mignons, breakfast pastries, and coffee using only the finest natural ingredients, freshly made to order in their in-house ‘laboratorio’.
Wani Creative was tasked with creating a new visual identity, website, product brochure, business cards, signage and packaging. By combining a minimal aesthetic with traditional styling techniques we were able to reflect the modern interpretation of a historic Italian craft. The clean appearance emphasised their distinctive product presentation and precision detailing whilst the content maintained an approachable and welcoming tone of voice.