How to launch a successful startup business

How to launch a successful startup business

Question:  What’s the key to start-up success? Answer: Marketing and creativity. Yep, it’s that simple and that complicated. Sure you need to tick a huge amount of boxes before you start marketing. Things like: Registering as a company or sole trader; Writing a business plan; Attaining the necessary qualifications you need to carry out your […]

Five simple steps to fantastic logo design

Five simple steps to fantastic logo design

It’s not what it looks like… it’s what it means. A logo does so much more than simply selling your brand; get it right and customers will know who you are even if it’s the only thing they can see. A great logo is more than just a pretty graphic design, it should be: Simple; […]

Four free online colour tools to satisfy your inner designer

Four free online colour tools to satisfy your inner designer

If our design team had to make a list of essential things to consider when building a business brand, you can bet that colour would be pretty close to the top. Colour can increase the impact of your communications, evoke feelings and even encourage readers to take action. Generally colours are divided into three families: […]

Boost your website for free in four simple steps

Boost your website for free in four simple steps

Ever wondered how much time people actually spend on your website? It’s probably a lot less than you think. Research by the Neilson Norman Group estimates that your website has just 10-20 seconds to make a positive first impression. Spend 10 minutes on Google and you’ll find other research estimates ranging from 7 to just […]

Are you making these critical brand mistakes?

Are you making these critical brand mistakes?

Is your business blending into the marketing background? If your sales figures have lost their sparkle, your branding could be to blame. You work hard at what you do, and you’re pretty darn good at it. You’ve got a great product or perhaps a brilliant service that adds an extra touch of awesome to your […]