What is a brand and why do you need one?

What is a brand and why do you need one?

Times are tough for business. We live in a world of information overload and constant media interruption. Neglect your brand and chances are you won’t be heard. Now here’s a statistic we like very much: 30% of the world’s 100 most successful brands were developed before 1900. Currently ranked as the 10th most valuable brand […]

Does your packaging pack a decent punch?

Does your packaging pack a decent punch?

The average supermarket shopper views 900 items per minute, that’s a lot of packaging. Here’s how to make your product stand out. Shoppers are a fickle lot. Just when you think you’ve got that sale in the bag along comes a competitor and steals your thunder. What happened? Their product is the same price as […]

Three content mistakes almost everyone makes (and how to fix them)

Three content mistakes almost everyone makes (and how to fix them)

Are your website conversion stats looking a little lacklustre? Chances are you’re making these three common content mistakes. Mistake #1 You’re neglecting your headline If your headline is weak, your content will never get read. Fact. The headline is the most important part of any web page or blog post. It’s your first and potentially […]