6 steps to creating a powerful direct mail campaign

6 steps to creating a powerful direct mail campaign

For many businesses, direct mail campaigns form one of the most important parts of their marketing mix. From fund raising to informing your regular clientele of new products and services or advertising an exclusive campaign discount, a direct mail campaign offers one-to-one contact with potential customers and – done right – can result in some […]

How to become a more organised entrepreneur

How to become a more organised entrepreneur

Ever feel that you are overloaded with work and don’t know how to go about reducing that big pile of stuff which has been building up for days, weeks, or even months?  Ahhhh! It’s about time that you conquered that ‘Mount Everest’ of tasks and paperwork. We sat down with top notch Virtual PA Serena […]

Words that work on social media

Words that work on social media

Did you know that the words you use in your posts, tweets and tags can have a pretty big impact on whether they are seen, liked or shared by your readers? It’s true. Using positive words and phrases that inspire action can prompt a flurry of social activity on your accounts, whilst using bossy, patronising […]