Six essential steps to successful exhibition participation

Six essential steps to successful exhibition participation

Attending an exhibition or trade show can be both time consuming and costly. So if you’re a small business with a limited budget you need to be sure that your investment will pay off. Here are six steps to set you and your company on the road to successful exhibition participation.   1. Figure out […]

How to target, find and attract your ideal customer

How to target, find and attract your ideal customer

So you’ve got a brilliant idea for a business. You’ve done the market research, created an excellent product or service and  bagged yourself a domain name. You’re feeling passionate, pumped up and ready to set the entrepreneurial world alight. There’s just one problem… You’ve haven’t got an audience. You’re selling to an empty room. You’re […]